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Zuurstof

Amsterdam, North Holland, Netherlands

Amsterdam-Noord communications agency with a long-running healthcare practice serving hospitals, elderly care and disability care organizations.

Healthcare is a core verticalNo reviews yet

Homepage of Zuurstof
The agency’s homepage

Key Facts

HeadquartersAmsterdam, North Holland, Netherlands
Healthcare focusHealthcare is a core vertical
Best forHospitals and care groups in the Randstad wanting campaigns, recruitment communication and content under one roof
Published pricingCustom quotes; free second opinion on marketing communication
Platform partnershipsGoogle Partner (links to its Google Partners profile)

Highlights

  • Claims more than 20 years of experience with hospitals and care organizations
  • Named clients include Amsterdam UMC, Zaans Medisch Centrum, Gemini Ziekenhuis and Curium-LUMC
  • Offers AI Search Optimization (GEO) for ChatGPT, Gemini and Perplexity
  • Runs its own tools for SEO dashboards, email and online annual reports

An Amsterdam-Noord Agency With Four Specialisms

Zuurstof B.V. is a marketing and communications agency at Asterweg in Amsterdam-Noord. Healthcare communication is one of its four specialisms, alongside real estate marketing, labor market communication and B2B communication. The agency claims more than twenty years of experience with hospitals and care organizations, while another page cites more than fifteen years in healthcare, so ask which figure applies.

It describes a compact core team supported by a network of specialists for each discipline.

Explanimations, Wayfinding and Annual Reports

The healthcare pages list positioning and strategy, content marketing, online campaigns, explainer animations (explanimations), SEO advice and analysis, internal and external campaigns, corporate identity, information materials, annual reports and policy documents, internal communication, labor market communication, new-build communication, signage and wayfinding, email marketing and event support. WordPress and Joomla websites, video, infographics, copywriting and magazines are also offered.

A section on AI Search Optimization (GEO) addresses visibility in ChatGPT, Gemini and Perplexity. The agency runs its own tools, including Monica for SEO dashboards, Sophie for email and Julia and Eva for online documents and publications.

Amsterdam UMC, Cordaan and an UNO VUmc Explainer

Named healthcare clients include Amsterdam UMC, Amsta, Zaans Medisch Centrum, Evean, Fundis, Amaris Zorggroep, Triade Vitree, Cordaan, Leviaan, HVO-Querido, Curium-LUMC, VU medisch centrum, Gemini Ziekenhuis, Medisch Centrum Alkmaar, Prinsenstichting and Ipse de Bruggen. Examples include an explainer animation for UNO VUmc on research-based elderly care, a concept employer-branding campaign for Curium-LUMC, a campaign for Evean and an online annual report with infographics and video for Triade Vitree. Results are not quantified.

Campaign Quotes, Tool Subscriptions and Content Ownership

No prices are listed. The agency offers a free, non-binding second opinion on existing marketing communication. Its SEO dashboard is described as a monthly subscription without a published amount. Ask for separate quotes for campaign creation and ongoing tools, and confirm who owns content built in its in-house platforms.

The agency also handles communication for new care buildings, including signage and wayfinding, which is unusual for a marketing firm. Hospitals planning a move or a new wing may find that useful, but should check which parts are done in-house and which by partners from the specialist network.

Exporting Content From the Publishing Tools

  • What results did your recent recruitment campaigns produce for care clients?
  • How do you measure progress on AI search visibility?
  • Can we export our content if we stop using your publishing tools?
  • Who in the core team will lead our healthcare account?

Strengths and Considerations

Strengths

  • Long list of named Dutch hospital and care clients
  • Strong in employer branding and recruitment communication
  • Produces explainer animations, annual reports and signage as well as online work
  • Compact core team backed by specialist network

Considerations

  • Healthcare is one of four specialisms alongside real estate, labor market and B2B
  • No measured campaign results published
  • Experience claims on the site vary between pages

Specialties and Services

Healthcare specialties served

Marketing services offered

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