Berbés

Marcas Saludables: Spain’s Health-Only Agency Under Pedro Cano

Berbés (written BERBĒS) is a communication and marketing agency for the health sector, with its office on Calle Príncipe de Vergara in Madrid. It describes itself as a Spanish agency with more than 25 years of experience in health, led by President and CEO Pedro Cano.

Health is its only sector. The agency’s tagline is Marcas Saludables (healthy brands), and its client base, as described on its site, includes pharmaceutical companies and scientific societies.

Public Affairs, One Health Campaigns and Events

Work is organized into several areas. Corporate and Public Affairs covers strategic planning, brand reputation management, media relations, health marketing, lobbying, CSR and ESG. The One Health division runs awareness campaigns, health education materials, social media management, PR and internal communication programs.

An events team handles planning, creative design, supplier management and on-site execution. The site menu also includes a Visibilidad IA (AI visibility) page. Berbés is the exclusive Spanish partner of Global Health Marketing & Communications, an independent network of health agencies that it says has more than 700 professionals in over 60 countries.

First Health Agency to Earn the Madrid Excelente Seal

The agency focuses on health information for the public and corporate communication for health organizations. Its press room and case studies section cover campaigns for health clients, though client names on the about page appear mainly as logos.

In September 2024 Berbés received the Madrid Excelente seal from the Comunidad de Madrid, and it says it was the first health communication agency to earn it. It also holds a Great Place to Work certification and follows the ADC code of good practice.

Brief-Based Scoping for Press Office and Campaign Work

Berbés does not publish fees. Projects are scoped per brief, so ask whether work is billed as a retainer or per project and what reporting is included.

Agencies in this segment often combine a retainer for press office and reputation work with project fees for campaigns and events. Ask for a sample monthly report, how media coverage is measured and whether GHMC partner fees are included when a project spans several countries.

Spanish Medicine Advertising Rules and GHMC Partners

• Which team members would lead our account, and do they have experience in our therapeutic area?
• How do you keep campaigns aimed at the public within Spanish rules on medicine advertising?
• When would you bring in GHMC partners for work outside Spain?
• What does your AI visibility service measure, and how often is it reported?